Commercial and trade show exhibits are more than merchandise showcases. A trade show exhibit must do more than provide an environment for the products’s presentation. The total design has to sell the brand and image of the exhibiting firm. Contemporary Exhibit Design No. 2 showcases over 80 different exhibits and 250+ color photos—the work of top exhibit designers from trade show venues across the U.S. Featured exhibits range is size from 300 sq. ft. to 45,000 sq. ft. The exhibits are representative of a plethora of industries. The reader will learn how these specialized designers have used signage, color, lights, animation and props to make their exhibits “show and sell.” |
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1584711035
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