Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet. Strikingly presented, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including • Ways of visualizing concepts • The art of illusion and paradox • Using metaphor and analogy • Deploying shock tactics and humour

People who ordered this book also ordered:
Communication Arts
Brochure Parade
Typography 28
Typography 27
Epica 22
Print Regional Design Annual 2009