“Logomania part 1” presents an outstanding selection of the finest examples of the latest Italian logos and signs, at the cutting edge of graphic design. This distinctive book brings together a giant collection of more than 600 different types of logos and icons, used by corporations and commercial businesses from the dynamic world of fashion, music and media. In the first part of the book we find a vast variety of corporate logos, in which the image, with its unique colour, type and graphic element combined with the company name, serve to create the logo design. The next chapter of the book presents practical examples of the wider application of the logo in everyday contexts: from packaging, visual merchandising, restaurants and industrial design to signage and branding on vehicles, fashion items, and promotional flyers and posters.

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