Some roadside billboards are hard to put out of your mind. And this is precisely what the makers intended: in the time it takes you to walk or drive past a billboard not only have you seen the whole message but you have also understood it. Billboards have consequently become the most creative form of advertising. This book not only looks back at the world’s most trail-blazing and striking campaigns, but also looks at the future, with an overview of the very latest advertising formats and techniques.
One of the only books on the market about roadside billboards and the future of this specific form of advertising
An inspiring look at the world’s most striking campaigns
A must-have for anyone working or interested in the advertising industry
176 pages, 270 x 200mm
Hard cover |
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Dutch English
31
34
60
9789076886466
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