ZWIEBELFISCH »Banded Pop« – issue 2008: The new graphic arts magazine for young designers. Madonna – Cash Queen of Music and Banded Pop? Many a musician has cooperated with designers. But are branding strategies now also entering pop culture? Certainly, almost every band now has a corporate design with a logo, and communicates via visual codes. David Bowie is a publicly-listed enterprise and has appeared in Vittel ads, while Bob Dylan was prominently featured in the clips of Victoria’s Secret. Are musicians starting to emulate entrepreneurs? And what is to be made of the close ties between companies and bands? Gerrit Terstiege, editor-in-chief of form magazine, met Diedrich Diederichsen in Berlin.You can't brand jazz, says John L Walters – no matter how hard the record companies try. ZWIEBELFISCH »Banded Pop« – stay tuned! Check out www.designforum-freiburg.de112 pages in colour and a hot type print per issue, german text, selected articles in english, italian and russian, 22 x 28 cm, 11 Euros. |
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Communication Arts
Novum 2010/3
Graphic 12
Zwiebelfisch No.7

ZWIEBELFISCH »Banded Pop« – issue 2008: The new graphic arts magazine for young designers. Madonna – Cash Queen of Music and Banded Pop? Many a musician has cooperated with designers. But are branding strategies now also entering pop culture? Certainly, almost every band now has a corporate design with a logo, and communicates via visual codes. David Bowie is a publicly-listed enterprise and has appeared in Vittel ads, while Bob Dylan was prominently featured in the clips of Victoria’s Secret. Are musicians starting to emulate entrepreneurs? And what is to be made of the close ties between companies and bands? Gerrit Terstiege, editor-in-chief of form magazine, met Diedrich Diederichsen in Berlin.You can't brand jazz, says John L Walters – no matter how hard the record companies try. ZWIEBELFISCH »Banded Pop« – stay tuned! Check out www.designforum-freiburg.de

