BranD 30 – Designer and Print II
In BranD 30 we draw our attention to printing colours, finding out the unique colour palette with colour technicians. As a part II of issue 29, in which we explored print techniques and finishes, discussing with printers to uncover printing mechanism, process and its essence.
Designer Marta has said that “fifty percent of a project succeeds in the creation. The other fifty percent succeeds on press”. Colour is often likened to music. It adds rhythm, pace and shading to an identity, imbuing it with depth and substance. In this issue, you will be abundantly enriched, better understanding the CMYK colour model, spot colour, plate making, halftone dots, ink’s characteristics and some special effect inks. Moreover, graphic designers also share their colour recipes, telling you how to imbue design with colours, how to experiment with colours and mix up your own colour palette.