Cabana is a design magazine different from others. ‘Its covers for example are made from designer fabric or wallpaper.’
How different is Cabana? ‘There are a lot of design titles out there, but they are all mass market and often country based. We thought, we’ll do something different: an interiors magazine that showcases a very specific mood without a defining country or style and with worldwide distribution. And we’d make it a beautiful object that is itself collectable.’
‘A lot of it is by feel. There are some constant features. We always have a piece on collectable items. In the first issue, we did Ex-Voto religious objects and photographed them against antique rugs. We always do a story on a contemporary craftsman; in the second issue, we looked at a kimono-maker in Japan and illustrated every aspect of his process. We also do something unusual, which is to shoot rooms in six or seven houses in a specific city, and then blend them in one portfolio to create a kind of dream house. It has a more narrative, poetic quality than the usual design feature.’
Quotes are from Martina Mondadori Sartogo, founder of Cabana, in an interview with Roslyn Sulcas (1stdibs – April 6th 2015).