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Design 360° Magazine 81 – Custom Typeface for Brand

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Design 360° is an allround design magazine dedicated to introducing international advanced design concepts, original works, outstanding designers and prestigious design institutes.


Design 360° Magazine 81 – Custom Typeface for Brand

Design 360° Magazine 81 – Custom Typeface for Brand

In recent years, many famous brands and internet companies have gradually updated their brand fonts or launched customized fonts. In today’s competitive market environment, brand recognition is critical for every brand, and each design needs to help the brand to stand out in the market. As the most commonly contacted visual element by users, the font carries more functions of brand value communication. Just like languages, fonts will subtly and powerfully influence people’s thinking and deepen their impression of the brand in the process of being widely used. The process is like the misty rain, which is silent but effective.

This issue of “Customer Typeface for Brand” will explore how designers can meet the brands’ delicate pursuit of brand recognition and design in this “customization era” by creating the type’s strokes. The highlight of this issue is a bilateral interpretation of the phenomenon: ideas were gathered from the brands as well as from agencies and type designers.

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