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Frame 129 – From Retail to Room Service

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Frame 129: Sophie Hicks returns home. David Rockwell makes performance artchitecture. Daylab designs for digital natives. Guillermo Santomà lets materials do the talking. Meet the people. Get their perspectives.
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Frame 129 – From Retail to Room Service | July/August 2019

Frame 129 – From Retail to Room Service, delves into how hotels have become the ultimate touchpoint for businesses looking to truly immerse their customers in their brand world. By presenting the latest manifestations of branded hospitality from the likes of Shinola, Lexus and Equinox, we show how brands enter new territory to seamlessly and explicitly blend experience with commerce, now that retail is in danger of being marginalized. We provide an overview of the dos and don’ts, and pass on lessons from pioneers. If done well a bar, restaurant or hotel can be a valuable addition to the retail empire of any brand that represents a lifestyle.

Objects
VR goes through an adoption procedure. Designers consult algorithms. Materials experience a retro revival. Google learns from biometrics. Discover new directions in the world of products.

The Challenge: Extreme Experiences
In the lead-up to each issue, Frame challenges emerging designers to answer a topical question with a future-forward concept. Luxury hospitality experiences are the new collectors’ items. And the less accessible they are, the more aspirational they become. AccorHotels has launched Flying Nest: self-sufficient containers ready to be shipped to every place imaginable. Diners are submerged beneath the sea at Under, Snøhetta’s much-publicized restaurant on the southernmost tip of Norway’s rugged coastline. Where to from here? How extreme can we go? We asked five designers to get creative.

Portraits
Sophie Hicks returns home. David Rockwell makes performance artchitecture. Daylab designs for digital natives. Guillermo Santomà lets materials do the talking. Meet the people. Get their perspectives.

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