Frame 130 – Physical Retail Saves the Planet | September/October 2019
Frame 130 – Physical Retail Saves the Planet | The September/October issue of Frame marks a new chapter in the magazine’s history. At a time when the design industry is evermore beholden to the power of the glossy image – be that in print, on web or via your preferred social platform.
We’ve decided that it’s vital that our publication strives not only to show you what’s popular, but also to tell you why. As a result we’ve undertaken an editorial and visual redesign that we think will help you gain greater insight into the innovations occurring at the forefront of spatial design, the contexts driving such change and, crucially, what importance they might hold for you.
Our aim is to make the Frame platform – a website redesign will follow – more of a tool that those working in or around design can use to provoke change in how they think about their own practice, as well as the practical realities of running a design-based business.
Our first provocation is a bold one: Issue 130 asks whether physical retail, far from being redundant, might actually be key to creating a sustainable economy. We layout the case for using brick-and-mortar to help shoppers consume more conscientiously, whilst profiling three major brands in Starbucks, Ikea and Adidas whose store strategies offer powerful blueprints on how this can be achieved.