HOW magazine strives to serve the business, technological and creative needs of graphic-design professionals
The main goal of the magazine is to help designers. Designers who work for a design firm, for an in-house design department or for themselves. To create successful, creative, profitable studios. The magazine provides a practical mix of essential business information and up-to-date technological tips. But also the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design. Founded in 1985, the HOW brand now extends beyond the print magazine to annual events for design professionals, yearly design competitions, digital products and books.