IdN Volume 24 | No 6: Typography & Type Design
IdN Volume 24 | No 6: Designers tend to see typography as visual language; a good piece of typography maintains a delicate balance between being visually stunning and at the same time powerfully conveying the message it is meant to carry. It takes years of practice and enormous talent to make this happen on a regular basis.
In the following feature article, we have gathered together 47 creative types, some who specialise in type design, some in typography, and some who are good at both. When these designers are given 26 letters of the alphabet plus numbers, they can turn them into memorable visuals in their own write — or as elements capable of complementing any number of design-led messages.
Typography & Type Design
When a graphic designer starts working on a project, one of the first decisions to be made is what kind of typeface to use. Hours can be spent rooting through the options until the right combination is arrived at — most often more than one. And despite the literally thousands different type-sets available to us these days, there are still never enough to satisfy every designer’s needs. Hence the temptation for most of them to tailor-make their own.
Once a set of type interacts with other elements, it instantly changes its status to that of typography. This is the art and technique of arranging type to make written language legible, understandable and appealing when displayed.