IdN Volume 26 | No 2 – Edible Graphics

From: € 21,00
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A good name is all-important and it is worth discussing this with the client before accepting the brief. Should it pinpoint the type of food available or the type of customer it wants to attract, the ambience of the place or the quality of its fare, the service or the convenience?

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IdN Volume 26 | No 2: Edible Graphics: Identity for Restaurants

IdN Volume 26 | No 2: Edible Graphics | Edible Identity is the term used for an ID system that is designed to make you want to visit and re-visit a venue that sells F&B. As such, it probably starts with a logo, which in turn spins off printed collateral such as business cards, letter-heads for stationery, menus and so on. So a good name is all-important and it is worth discussing this with the client before accepting the brief. Should it pinpoint the type of food available or the type of customer it wants to attract, the ambience of the place or the quality of its fare, the service or the convenience?

In the following article, we have gathered together 33 creatives with thoroughgoing experience in design identity for food-related projects. They all agree that a good structural plan and meticulous organisation are essential. But the satisfaction that comes from having stamped something of one’s own identity on a place that will, hopefully, remain in situ for a relatively long time is its own reward.

Featuring:
7654321Studio | Buenaventura Studio | Caserne | Cursor Design Studio | Daniil Shumakov/RADAR Agency | Diego Leyva/Latente Studio | Estu?dio Kuumba/David Silva | Fabula Branding | Facultative Works | Florian Gallou | Fluor Studio | Folklore | Formascope Design | Glasfurd & Walker Design Inc. | Hue Studio | Kinda Ghannoum | Loonatiks Design Crew | M — N Associates | Masquespacio | OMFGCO | Ozan Karakoc Design Studio | Passport | Perky Bros | Post | Ramoprimo | Redkroft | Run For The Hills | Simon Sto?rk | Sowl Creative Studio | Studio Nur | The Branding People | Touch | VVORKROOM.

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IdN Volume 26 | No 2 – Edible Graphics

From: € 21,00
Clear
A good name is all-important and it is worth discussing this with the client before accepting the brief. Should it pinpoint the type of food available or the type of customer it wants to attract, the ambience of the place or the quality of its fare, the service or the convenience?