Lürzer’s Int’l Archive 6 – 2017
Lürzer’s Int’l Archive 6 – 2017: As for the current issue of Lürzer’s Archive, we are this time presenting you with a total of 78 print and 72 film campaigns.
Eva Santos, Global Chief Creative of the Proximity network, chose this issue’s selection of Digital work, and our Q&A with Eva is headlined: You must have a good command of the possibilities Digital offers, but the medium is not the message.
The main interview is one conducted with an old associate of ours, Miami Ad School alumnus Menno Kluin, who was the winner of Archive’s very first Student of the Year Award back in 2005. In the 12 years since then, Menno has had quite a spectacular career that has seen him working in top creative positions at various US agencies, foremost among them Saatchi & Saatchi, Y&R, DDB, and Deutsch, New York. As of June 2017, he has held the position of NA CCO at the 360i agency in New York, and the interview with him is titled simply “It all comes down to individuals.”