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Slanted 27 – Portugal

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Slanted is all about typography – a topic that is given far too little coverage
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Slanted 27 -Portugal

Women with baskets full of fish belong to old postcard clichés back then. The cosmopolitan Lisbon is one of the last Western European capitals awakening from its deep slumber. In this 3 million metropole an upraising age group resists stereotypes of battered monuments and picturesque paved alleys and looks nervously at the future with a steady attempt to catch up lost time.

Other Portuguese cities pass through a similar renaissance. Slanted’s journey took them from Lisbon to Porto with a stop in Coimbra, visiting all in all 27 studios. Some people said that Lisbon was the woman while Porto was the man. The first one more smooth and emotional while the northern one is more kind of direct and rational. For both of them, old and new seem to clash with tradition and avant-garde.

Historic factories such as Viúva Lamego (tiles) and Viarco (pencils) proved that they were able to redefine themselves without losing their souls. Same goes for the new energetic generation of designers that grew up with the financial crisis and unemployment: time has come to redefine the dramatic change of their country, influencing all aspects of cultural life.

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