Store Presentation & Design No. 3 (Enhancing the Store Image)
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Successful retailers have learned that today’s consumer relies on imagery and image recognition more than ever. As a result, retailers are investing heavily into creating retail environments that convey their own personal “brand image.” Featured in this third edition of Store Presentation and Design are more than 60 stores that illustrate how a store’s “look” builds a strong brand image. The stores in this book vary in merchandise sold, target customer, price points, type of space, and location. Showcased are flagships, prototypes, free-standing, satellites, vendor shops and more. Also featured in this book is a section highlighting the importance of visual merchandising and display in creating a store’s brand image.