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Textile View Magazine 126 – To hold & to keep

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Textile View Magazine is the trend forecast for the respectively four upcoming seasons concerning colours, materials, design and styling for women’s, men’s and children’s wear, including street and retail reports, reports on merchandising, as well as analysis of consumer behaviour and its influence on fabric and fashion trends.
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Textile View Magazine 126 – To hold & to keep

Textile View Magazine 126 – To hold & to keep

We have already talked about the return of the 1960s mini and the Mary Quant exhibition at the V&A London. Vintage is in vogue – literally so, since UK Vogue asked in its May issue: “Does your dress look vintage?”. Kim Kardashian wore second-hand Azzedine Alaïa to the Paris fashion week, while pre-natal Meghan, Duchess of Sussex, wore 1960s Dior to a christening. High street stores H&M, Arket and &Other Stories have announced they would trial vintage and second-hand clothes sales on their websites. High-end boutique Browns has also just launched the label One Vintage, which uses antique textiles to create new garments. Farfetch is launching a new pilot program, Second Life, that will allow customers to trade in their old designer handbags.

Young designers continue to mine nostalgia as a source of inspiration, thereby adding credo to wearing second-hand. Vintage also suits current Instagram trends where authenticity and originality are key. After all, when you wear second-hand, the chances of others have the same garment are hugely reduced.

But, of course, it’s not just about looks. Sustainability is the hottest topic in fashion at the moment. A study shows that, last year, 64% of women were willing to buy pre-owned pieces compared with 45% in 2016 – and it is thought that by 2028, 13% of the clothes in women’s wardrobes are likely to be second-hand. Fashion circularity, a new term referring to the recycled life of a garment, is projected to reach $51bn in five years, up from the current $24bn, according to ThredUp’s annual resale report.

Pundits might argues about what actually the difference between second-hand and vintage. For some, vintage means pre-1980s, others more than 20 years old, still others speculate about what will be collectable in 10 years time. There are drawbacks about sizing, holes and moths. Yet, according to the ThredUp 2019 resale report, resale has grown 21 times faster than apparel retail in the past three years. More important, it all reduces waste!

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