Trade Fair Design Annual 2016/17 – The standard work in the trade fair design world.
The fully connected “Industry 4.0” has also found its way into the corporate presentations at trade fairs: real worlds are digitally extended by augmented reality or merged with virtual spaces to create new, all-engulfing brand experiences. And yet trade fairs remain places where personal contacts are made, networks enlarged and innovations brought to market – in some cases, without any digital add-ons…
This standard work once again documents the best trade fair booths of recent years and uses powerful visuals and informative texts to identify future trends.
By: Marinescu, Sabine / Poesch, Janina
Size: 9″ x 12.2″
Illustrations: About 250 photos