Description

Trade Fair Design Annual 2016/17 – The standard work in the trade fair design world.

The fully connected “Industry 4.0” has also found its way into the corporate presentations at trade fairs: real worlds are digitally extended by augmented reality or merged with virtual spaces to create new, all-engulfing brand experiences. And yet trade fairs remain places where personal contacts are made, networks enlarged and innovations brought to market – in some cases, without any digital add-ons…

This standard work once again documents the best trade fair booths of recent years and uses powerful visuals and informative texts to identify future trends.

By: Marinescu, Sabine / Poesch, Janina

Format: Paperback
Size: 9? x 12.2?
Pages: 288
Illustrations: About 250 photos
ISBN: 978-3-89986-257-7