Viewpoint Colour 5 – Organic Matters
Explore and experience the work of major photographers, designers and global colour experts. Viewpoint Colour is an aesthetically provocative, culturally relevant magazine focusing on the world of color across all product and design industries on a global basis.
Viewpoint Colour 5 – Organic Matters
Viewpoint Colour 5 – Organic Matters | Everyone is agreed! If we are to save our selves and the environment, we need, urgently, to reassess our relationship with our beleaguered planet; we need urgently to abandon our “Masters of the Universe” mentality and humbly accept that Nature has been creating a perfect, interactive system from single-celled organisms to complex ecosystems. Only one of the many life support systems on which we depend – soils, aquifers, rainfall, ice, the pattern of winds and currents, pollinators, biological abundance and diversity – need fail for everything to slide. Tipping points are too easily passed, institutional and political failure pushing us ever onwards to the cliff edge.
Some are already betting on the worse. Others of us, not so dystopian, are turning to technical and economic solutions to avoid collapse in the belief that nature and technology improve upon each other. That’s great, but shouldn’t we start by following nature’s very own, unadulterated model, applying its efficiency to create new ways to create and consume. Some thinkers and designers are already embracing organic principles emulating the way spiders work, growing materials as if plants, taking inspiration from nature’s patterns and colours. But, it doesn’t stop there…
A new aesthetic is taking hold blending the natural world with the spiritual and mystic, comprising colours that represent both the calming and dynamic facets of the natural world and offering products that combine both natural and futuristic elements. And talking of times to come, we are sitting on the brink of a new visual realm where we ponder a new nature reality as designers ask, “What will be the next natural colour?”
As Cotton Inc concluded in its own vision of S/S 2020, “Looking to nature as the true innovator as it inspires all industries from creative design to logistical engineering, our lens, through which we analyse and appreciate nature, is forever altered.”
Viewpoint Colour 5 – Organic Matters Content:
Our round-up of all the latest developments and happenings in the world of colour.
The Context: Organic Matters
Forward-thinking designers are seeking to harness the power of nature’s super-efficient circular systems, as we start to realise that working with nature rather than against it provides the best hope for the planet.
Colour Forecast S/S 2020
Nature remastered, untamed flora, mineral patina and raw earth are our pointers to the season ahead.
Visual Essay: The Living Surface
Featuring Fernando Laposse, Martijn Straatman, Jonas Edvard, Studio Klarenbeek & Dros, Nienke Hoogvliet and Atelier NL
Colour Inspiration: Painterly & Imperfect
Natural and organic-based paints work in harmony with nature to create pigments with unique and dynamic depth. It’s time to exchange pristine, flat colour coverage for warmth, depth and painterly richness.
Colour Meaning: Off White
Far more shades of white are commercially available than of any other colour; the variations of off-whites are far more than just a blank canvas.
Pantone Announces the Color of the Year 2019
PANTONE® 16-1546 Living Coral. Life affirming coral hue energizes and enlivens with a softer edge.
Long Term Colour Forecast: Hyper Chroma Nature
An infrared macro lens captures an exaggerated simulation of a nature that never existed. Colours take on an artificial authenticity, hinting at a hypernatural future in which human intervention manipulates and enhances the natural world.