Viewpoint showcases reports and features on medium- and long-term developments of target groups, future markets, product, design and sales strategies.
The magazine presents deep going analysis of consumer behaviour, socio-economic developments, cultural trends and lifestyle together with imaginative conclusions and proposals for new product and marketing strategies.
Viewpoint stands for an information complex and rich of orientations, for decision-makers in the fields of textile, fashion, architecture, interior and industrial design as well as for the primary industries, cosmetics, services, media and marketing.
Very informative and inspiring marketing tool
Well-researched, anticipatory, complex and attractively arranged features by internationally leading authors and market specialists
Attractive and trendsetting layout and graphic design
Statistical verified facts about market developments and consumer behaviour
Bridging of tendencies in society, market and long-term design trends